NHS Choice - The Results:
We worked with the Department of Health to take the Roadshow and the NHS Choice message to more than 400,000 people. The team even managed to speak with 160,000 people individually. Patient Choice is now firmly embedded into the NHS Constitution, making the roadshow one of the biggest contributors to the communication of choice to the people.
"This was a vital awareness drive for the Department of Health” says Steve Martin, Commercial Manager at Mobex Exhibitions. “The roadshow fully utilised our skills in providing quality trailer units and operating them in high-footfall locations.”