ScotRail - The Results:
Over a combined roadshow of 2 trailers going out over 4 weeks:
- 31 printed newspaper articles
- 28 radio broadcasts
- 2 hyperlocal TV channel broadcasts and a 24sec slot in the main STV news.
- It is harder to accurately gauge web coverage as we do not subscribe to an online cuttings service. However, a Google News search for "ScotRail roadshows" brings up a total of 78 articles.
We still expect to receive further roadshows-related cuttings. We are continuing to receive positive coverage about additional elements of the winter preparedness media.